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12 MARCH, 2022
Fresh Sneakers | The L001 + All New L003 Sneaker
THE L001: AN ELEGANT SNEAKER, RICH IN HISTORY
The L001 takes Lacoste's rich tennis heritage and twists it into a new and utterly modern shoe; an instant classic. The sneaker's key details are taken from treasures in the Lacoste archive; the Rene, the first ever shoe created by Rene Lacoste, and a vintage racket from 1980s. The retro shape and mood of the Rene informs the spirit of the new L001, while kinetic lines running along the racket's handle are directly transferred into an angular triangular design on the sneaker's upper.
The sneaker is elegantly sporty; it speaks to a visually-literate generation who have a keen understanding of references, and whose passion for great design will not be limited to the traditional categories of menswear and womenswear.
Archive elements abound; this is a shoe for the modern sneaker-fan, who knows their references and has a respect for the artefacts of culture. A thick yet streamlined sole has a nostalgic appeal, while a smooth tumble leather makes this an elevated choice, workable for all occasions.
LACOSTE IS PROUD TO INTRODUCE THE ALL-NEW L003, A CROSS-FIT INSPIRED SNEAKER BUILT FOR MODERN MOVEMENT
Brand new to this season, the L003 shoe is about connection; it unites comfort and style, history and modernity, athletics and image, menswear and womenswear. It pays tribute to the possibility of sport, while catering to the needs of consumers today; day-to-night dressing, commuting, travel, self-expression.
The L003 speaks of Lacoste's tireless focus on sporting excellence, offering gym-inspired details in a lifestyle product. The shoe is designed for those on the move, with a great focus on comfort, and a fit that can be shaped and tailored to the individual wearer via a unique cage-like lacing system and a flexible tongue construction.
The L003 offers style and comfort; allowing a wearer to move throughout the day, from work to play, smart to casual, without constraints. It breaks down the boundaries that have existed between smart and casual, style and sport, men and women, offering something that works across contexts and cultures.
Global Star Jeon Somi, The New Lacoste Brand Ambassador
LACOSTE is pleased to announce that global star Jeon Somi becomes the new brand ambassador.