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26TH MAY, 2022
LACOSTE DEBUTS THE L002
An all-new chunky court shoe, built for the contemporary woman.
Young women today lead multi-faceted lives; they are activists, sisters, daughters, friends, artists, leaders, fighters and dreamers. They embrace the freedom of gender-neutral dressing, but still want something unique to them; something that embraces cultural histories and icons, all while feeling fresh and fit for a busy life and schedule.
The L002 was made for these modern women.
The L002 is a very special collections-L001, designed specifically for Lacoste’s female audience. It is a new take on Lacoste’s signature clean, elegant aesthetic, twisted in a contemporary and feminine way.
It speaks to a young female audience – Gen Z and beyond – who want products that embrace history, culture and meaning, while never scrimping on style. It is a shoe for the urban adventure; ready for wherever the city takes her.
This stylish court sneaker combines bold proportions, and optimistic bright hues, with a classic, almost retro silhouette.The shoe nods to Lacoste’s tennis heritage and their iconic archive of clean, elegant designer, while speaking to the passion for culture icons, nostalgic moments and rich history that exists amongst a younger, urban generation.
The shoe pays tribute to Lacoste’s existing and celebrated L001 sneaker, which bottles Lacoste’s rich tennis history into a modern, urban shoe. The L002 is a new take on this existing icon, reworked with a chunkier sole that feels utterly distinct.
The shoe also features a leather and suede upper and mesh lining and two distinct elements of Lacoste branding; a TPU clip featuring Lacoste’s beloved crocodile, as well as Lacoste wording on the tongue. It is available in various colourways, to fit in with the unique wardrobes and tastes of its audience.
Today’s female consumer is looking for a brand that speaks to her values; one that combines fashion excellence with authentic history. For a Gen Z consumer especially, style is about looking both back and forward – to the icons that have shaped culture, and to a better world, full of cross-cultural connection and collaboration.
This is a shoe is for a contemporary woman, one who appreciates the heritage of Lacoste, but wants something just for her, a shoe that suits her frenetic lifestyle. The L002 is built for city exploration, combining fashion and sport to create a new vision for women’s footwear.
Global Star Jeon Somi, The New Lacoste Brand Ambassador
LACOSTE is pleased to announce that global star Jeon Somi becomes the new brand ambassador.