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18TH FEBRUARY, 2021
Lacoste Fashion Show Collection
Like you're in the front row.
As Lacoste looks back at over eight decades of style, our Fashion Show collection has become synonymous with style. Now it's taking it a step further with the first female creative director in 85 years. A revolutionary step forward, Louise Trotter will head the position of leading Lacoste into what has become the disruptive era of fashion.
In her late ’40s, Louise Trotter has had a successful career in the industry, working as artistic director for a number of high-profile brands and companies including Jigsaw, Tommy Hilfiger and Gap, and more recently, Joseph.
Famous for her creative direction and style, Trotter brings a relaxed-elegance to her work. Taking over from previous designer, Felipe Oliveira Baptista who left the company in May, Trotter debuted her first collection for Lacoste during Paris Fashion Week 2019. “We are very happy to welcome Louise. Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections,” expressed President, Thierry Guibert.
“I am delighted to join this French brand with a unique heritage.” Louise Trotter has said. “For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.” She is inspired by some of the brand’s historic figures: René Lacoste, his golf champion wife, Simone Thion de la Chaume, and his tennis partner and friend, Suzanne Lenglen.
DIRECTLY FROM ROLAN GARROS
Lacoste Spring-Summer 2020 Fashion Show
Since her first collection was recieved with overwhelming success, Lacoste Spring-Summer 2020 Fashion Show does not disappoint. 1928— construction of the Roland-Garros tennis courts, giving René Lacoste and the Musketeers a proper playing venue. Louise Trotter transforms the entrances to Court Simonne Mathieu into a catwalk to present her second collection. An ode to the crocodile heritage and its values, a tribute to two Tennis icons.
Here is a look into the Spring-Summer 2020 fashion show collection which will be exclusives available to Lacoste Hilton Boutique in Sydney, Australia.
Global Star Jeon Somi, The New Lacoste Brand Ambassador
LACOSTE is pleased to announce that global star Jeon Somi becomes the new brand ambassador.