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10TH FEBRUARY, 2021
The First Collection Dedicated to Women, By Women.
Designed with two Lacoste icons in mind.
Introducing our first collection dedicated to women, designed following the inspiration of two Lacoste icons, Golf champion Simone Thion de la Chaume and Tennis legend Suzanne Lenglen..
Our Iconic Women collection reflects their spirit of contemporary Clothing made for the modern woman. With the clean and refined chic of Simone - The freedom, femininity and flair of Suzanne. Two individual styles, one spirit of elegance.
Reconciling elegance and movement frees women. We aim to give confidence to modern women in their everyday life. Those women who are constantly in motion and switch seamlessly between professional and social environments.
In October 2018, Louise Trotter joined as the first female create director at Lacoste in 85 years of history. In all her collections, she focuses on celebrating the beauty of the body in movement, and creating women's clothing in which they feel liberated and confident. A perfect combination of feminine elegance in motion. New shapes and fits, fluidity of the silhouette and confidence of the lines.
Global Star Jeon Somi, The New Lacoste Brand Ambassador
LACOSTE is pleased to announce that global star Jeon Somi becomes the new brand ambassador.